How does Facebook decide which ads to show me?

To see why we're showing you an ad:
  1. Click more in the top right of the ad.
  2. Click Why am I seeing this ad?. You'll see different reasons for why you're seeing the ad (example: you visited the advertiser's website).
  3. If available, click next to the reason why you're seeing an ad to view more information.
How we decide which ads to show you:
We want the ads you see on Facebook to be as interesting and useful to you as possible. These are examples of things we could use to decide which ads to show you:
  • Your activity on Facebook (such as liking a Page or clicking on ads you see). If you have linked your Facebook and Instagram accounts, your activity on Instagram may also affect your ads on Facebook.
  • The content of posts you’ve made or interacted with across Facebook and Instagram.
  • Other information about you from your Facebook account (example: your age, your gender, your location, the devices you use to access Facebook).
  • Information advertisers, their partners, and our marketing partners share with us that they already have, like your email address.
  • Additional policies are in place for ads shown to young people. You can learn more from the help center article.
  • Your activity on websites and apps off of Facebook. Learn more about how to turn this off in your ad settings.
Keep in mind:
  • We don't share information that personally identifies you (information such as your name or email address that by itself can be used to contact you or identifies who you are) unless you give us permission. To learn more about the information Meta receives and how we use it, visit our Privacy Policy and Cookies Policy.
  • We use information you provide us, actions you've taken on our platforms and actions you've taken on other websites, apps or in stores that those third-party companies have shared, except for any personal information with special protections that you have added to your profile.
Learn more about how ads work on Facebook.
To adjust what ads you see:
If you're seeing ads that aren't interesting to you, you can:
  • Adjust your ad preferences. Visit your ad preferences page, where you can manage things like your interests and your profile information to get a more personalized experience. Learn more about your ad preferences.
  • Update your Ads based on data from partners setting. If you don’t want Facebook to use information based on your activity on websites or apps off Facebook for the purpose of showing you ads, you can adjust your settings.
  • Hide ads from an advertiser. If you're seeing an advertiser that isn't interesting to you, you can hide an ad or hide an advertiser.
Was this helpful?