What influences the order of posts in my Facebook News Feed?

To help connect people to the posts that matter to them most, we use a process called ranking. News Feed ranking creates a personalized and diverse stream of posts from the people, news sources, businesses and communities you’ve connected with on Facebook.
What influences ranking
Some things influence ranking more than others, and some of the most important factors include:
  • How often you interact with posts from friends, groups or Pages (friends and family are prioritized).
  • If the type of post is something you often interact with (example: photo, video, link).
  • The number of comments, likes, reactions and shares a post receives from the people and Pages that see it. Keep in mind that these posts are shared by the friends, groups or Pages you follow.
  • How recently something was posted.
Some things have a smaller influence over what you see. We may take into account signals such as how fast your internet connection is right now or what kind of phone you're using (because this can affect how quickly things can load on your News Feed). These are just some of the thousands of signals that may be considered for News Feed ranking. Learn more about how personalized News Feed ranking works.
Why some friends and Pages are prioritized
Certain friends and Pages are prioritized in your News Feed based on your activity on Facebook or if you've added them to Favorites. Their posts are shown higher in your News Feed. Certain factors that have more influence for who is prioritized include, for example:
  • Your past interactions on posts of friends or Pages, like reacting to or commenting on a photo or video.
  • Things you have in common, like mutual friends or groups you both belong to.
Many other factors also influence who is prioritized. The friends and Pages that are prioritized on News Feed can change based on your activity on Facebook.
Only you can see who is prioritized in your News Feed. You can control whose posts are prioritized even higher on your News Feed by adding them to Favorites.
Manage what you see
You can control what you see from your News Feed preferences or check your privacy settings. Some of the options for managing what you see in your News Feed include:
  • Select a person or Page to add to Favorites.
  • Snooze a person, Page or group.
  • Hide or unfollow posts from people, Pages or groups.
To see what influences the order of posts you're seeing in your News Feed:
  1. Go to the post.
  2. Click more in the top right and select Why am I seeing this post?
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