Why do I see suggested posts in my Facebook News Feed?

To help you discover new things on Facebook, we suggest certain posts in your News Feed. These suggested posts are personalized based on what may be relevant to you and are influenced by things such as your previous Facebook activity. Posts that are suggested for you can be videos, photos, or articles from Pages and groups that you don’t already follow. These suggestions are not paid for.
What influences suggested posts
Many factors influence which suggested posts you see, and some factors have more influence than others. Some of the most important factors include:
  • Who interacted with the post: A post may be suggested for you if other people who interacted with it also previously interacted with the same group, Page, or post as you.
  • Related topics: If you’ve recently engaged with a certain topic on Facebook, we may suggest other posts that are related to that topic. For example, if you recently liked or commented on a post from a basketball Page, we could suggest other posts about basketball.
  • Location: You may see a suggested post based on where you are and what people near you are interacting with on Facebook.
Facebook’s standards for suggested posts in News Feed
Our goal is to make recommendations that are relevant to each person who sees them. Through our Recommendations Guidelines, we work to avoid making recommendations that could be low-quality, objectionable, or particularly sensitive. We also avoid making recommendations that may be inappropriate for younger users.
Manage what you see
You have control over which suggested posts you see in the Facebook app for Android or iOS.
To manage a suggested post:
  1. On the Facebook app, go to the suggested post that you want to manage, then tap more.
  2. Select how you want to manage this post:
  • Hide post to see fewer posts like this.
  • Snooze the Page for 30 days to temporarily stop seeing posts from them.
  • Hide all from the Page to stop seeing posts from them.
  • Find support or report post if the post concerns you.
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