How do I choose to see fewer ads about certain topics while on Facebook?

We want the ads you see while on Facebook to be personalized and relevant for you. To help influence your ad experience, you can choose to see fewer ads about certain topics, including alcohol, parenting, pets and social issues, elections or politics. Please note, the social issues, elections or politics topic preference is not available in every country.
To adjust your ad topic preferences:
  1. Visit Ad Preferences, then click Ad Topics.
  2. Below Manage Ad Topics, you’ll see a list of topics, including Alcohol, Parenting, Pets and Social Issues, Elections or Politics.
  3. Click See Fewer for the ad topic you'd like to see fewer ads about.
Keep in Mind:
  • Your ad topic preference selections on Facebook are not applied to your experience on Instagram. Learn how to update your ad topic preferences for the ads you see on Instagram.
  • You may still see some ads related to these topics even if you chose to see fewer of them. If you do see an ad related to a topic that you chose to see fewer of, you can hide the ad and we’ll use your feedback to improve the ads you see.
Please note, all advertisers are subject to our ad policies. Alcohol is a restricted category under Facebook's Ad Policies, regardless of whether you choose to see fewer of these ads. Ads that promote or reference alcohol must comply with all applicable local laws, required or established industry codes, guidelines, licenses and approvals, and include age and country targeting criteria consistent with Facebook's targeting guidelines and applicable local laws.

Learn more about how to adjust your ad preferences.
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