Control who can see your Page's posts on Facebook

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Pages that you manage may be in the new Pages experience. Learn more about new Pages or see if your Page is in the classic or new Pages experience.
There are 2 ways to control who can see your Page's posts:
  • Use Restricted Audience to limit who can see your post.
  • Use Feed Targeting to make it more likely that your selected audience will see your post in Feed.
If less than 5,000 people like your Page, you'll need to first make sure you've allowed audience optimization for your Page's posts:
  1. From your Feed, click Pages in the left menu.
  2. Go to your Page.
  3. Click Settings in the left panel.
  4. From General, click Feed audience and visibility for posts.
  5. Click to check the box next to Allow News Feed audience selection and post visibility options for this Page.
  6. Click Save changes.

Limit Your Post's Audience
When you limit your post's audience, you can control the visibility of your post based on audience age and location. Only people in the audience you choose can see the post anywhere on Facebook, including your Page.
To limit your post's audience:
  1. Click before publishing your post.
  2. Click Restricted Audience at the top, then select the age and locations of the audience you want to see your post.
  3. Click Save.
Keep in mind that if someone shares the post, only people in the audience you choose for the post will be able to see it.

Use Feed Targeting
You can target a specific audience for your Page's post so that certain people are more likely to see it in Feed based on the criteria you select. Unlike limiting your post's audience, using Feed Targeting doesn't affect who can see the post on your Page or anywhere else on Facebook.
To use Feed Targeting:
  1. Click before publishing your post.
  2. In the Feed Targeting section, enter the criteria of the people you'd like to reach in Feed.
  3. Click Save.
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