How do I control who can see my Page's posts on Facebook?

Pages that you manage may be in the new Pages experience. Learn more about new Pages.
There are 2 ways to control who can see your Page's posts:
  • Use Restricted Audience to limit who can see your post.
  • Use News Feed Targeting to make it more likely that your selected audience will see your post in News Feed.
If less than 5,000 people like your Page, you'll need to first make sure you've allowed audience optimization for your Page's posts:
  1. From your News Feed, click  Pages in the left menu.
  2. Go to your Page.
  3. Click Settings at the top of your Page.
  4. From General, click Audience Optimization for Posts.
  5. Click to check the box next to Allow News Feed targeting and the ability to restrict the audience for your posts.
  6. Click Save Changes.

Limit Your Post's Audience
When you limit your post's audience, you can control the visibility of your post based on audience age and location. Only people in the audience you choose can see the post anywhere on Facebook, including your Page.
To limit your post's audience:
  1. Click before publishing your post.
  2. Click Restricted Audience at the top, then select the age and locations of the audience you want to see your post.
  3. Click Save.
Keep in mind that if someone shares the post, only people in the audience you choose for the post will be able to see it.

Use News Feed Targeting
You can target a specific audience for your Page's post so that certain people are more likely to see it in News Feed based on the criteria you select. Unlike limiting your post's audience, using News Feed Targeting doesn't affect who can see the post on your Page or anywhere else on Facebook.
To use News Feed Targeting:
  1. Click before publishing your post.
  2. In the News Feed Targeting section, enter the criteria of the people you'd like to reach in News Feed.
  3. Click Save.
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