What is Facebook doing for GivingTuesday?

GivingTuesday is a global day of giving. To help raise awareness of charitable causes and encourage donors’ generosity, Facebook will match $8 million USD in qualifying donations made on Facebook during GivingTuesday.
This year, we’ve changed the way we’re matching donations so that more donations will be matched.
How matching works
Matches are made on a first-come, first-served basis and will continue until the $8M USD fund has been met.
First: Matching 100% of the first $2M
For the first $2million, we’ll match 100% of donations made to qualifying fundraisers. For example, if you donate $10, Facebook will also donate $10.
Second: Matching 10% after
For the remaining $6M, we'll match 10% of donations made to qualifying fundraisers. For example, if you donate $10, Facebook will donate $1.
Understand match caps
We'll match donations to qualifying nonprofits up to:
  • $100,000 USD total donations matched per nonprofit
  • $20,000 USD in qualifying donations per donor
When matching will start
Matching begins on Tuesday, November 30, 2021 at 8am Eastern Time. We’ll continue matching qualifying donations to nonprofits until the $8M match runs out.
Who is eligible for matching
Any US-based 501(c)(3) nonprofit organization is eligible to receive donations on Facebook may be matched.
Any personal fundraisers and fundraisers on Instagram are not eligible for Giving Tuesday
You can learn more about Facebook’s GivingTuesday matching terms.
Learn how to start a fundraiser or donate to a nonprofit you care about. Check out our Giving Season guide to learn how your organization can use Facebook for your end-of-year fundraising.
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