What's the difference between organic, paid and post reach?
Post reach is the number of people who had any posts from your Page enter their screen.
Paid reach is the number of people who had a paid post from your Page enter their screen. Organic reach is the number of people who had an unpaid post from your Page enter their screen. Organic reach can be broken down into viral and nonviral:
  • Viral: The number of people who had any content from your Page or about your Page enter their screen because their friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
  • Nonviral: The number of people who had any content from your Page enter their screen. This doesn't include when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
If your post reaches someone through both paid and organic distribution, they're counted toward each. Keep in mind that the sum of organic and paid reach won't always equal post reach. For example, if one person sees your post through both organic and paid distribution, they'll be counted as 1 in organic reach, 1 in paid reach, and 1 in post reach.
Why has my Page's organic reach dropped?
There are many factors that affect reach, including how people are engaging with your Page's content, how people have engaged with similar types of content in the past, the quality of the content and other factors such as time of day and whether people are on Facebook on their mobile phone or computer. It's normal for reach to change based on these factors.
Where can I find organic reach for my Page using the previous measurement?
To find organic reach for your Page using the previous measurement:
  1. Click Insights at the top of your Page.
  2. Click Export Data in the top right.
  3. Below Data Type, select Page data and below Layout, select Edit All Page Data.
  4. Type “served” into the search bar at the top and select whether you'd like daily, weekly or 28 days of served organic reach of Page posts.
  5. Once you've made your selection, scroll to the bottom of the column on the right, click the box that says Served Organic Reach of Page Posts and drag it to the top of the column, below Key Metrics. Do this for each type of Served Organic Reach of Page Posts that you've selected. This will prevent any errors from occurring.
  6. Click Apply and then click Export Data.
  7. Open the document that downloads to your computer and search for Served Organic Reach of Page Posts (this is the term for the previous measurement of organic reach).
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