Why should I convert my profile to a Facebook Page?

It's against the Facebook Terms to use your profile to represent something other than yourself (example: your business), and you could permanently lose access to your account if you don't convert it to a Page.
If you're using your profile to represent a business, there are many benefits to converting your profile to a Page:
  • Pages are designed for businesses and organizations, with features that help you connect with customers and reach your goals.
  • You'll have access to Page insights, where you can see metrics like which posts people engage with and visitor demographics like age and location.
  • Page roles can let you give other people access to edit your Page.
  • You can create ads and boost posts.
If you're a public figure, learn about allowing followers.
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