How can I see insights about my Page likes and unlikes on Facebook?

Pages that you manage may be in the new Pages experience. Learn more about new Pages.
See Where Your Page Likes Happened
You can see the number of Page likes that occurred on your Page, ads, through Page suggestions and other sources.
To see where your Page likes happened:
  1. From your News Feed, click  Pages in the left menu.
  2. Go to your Page.
  3. Click Insights in the left menu.
  4. Click Likes on the left.
  5. Select Start and End dates for the date range you want to see.
  6. Scroll down to Where Your Page Likes Happened.
  7. Click the chart to see the source of the likes by day.
See How Many People Have Liked and Unliked Your Page
To see how many people liked and unliked your Page during a specific date range:
  1. From your News Feed, click  Pages in the left menu.
  2. Go to your Page.
  3. Click Insights in the left menu.
  4. Click Likes on the left.
  5. Select Start and End dates for the date range you want to see.
  6. Scroll down to Total Page Likes.
  7. Click the chart to see the source of the likes and unlikes by day.
To protect the privacy of the people who like your Page, you're not able to see who has unliked your Page.
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