What does Facebook Shop do with my information?

Facebook Shop is only available on the Facebook app for iOS or Android in the US, the UK, Australia, Canada and Brazil. Learn more about Facebook Marketplace, which is available globally.
Facebook Shop is a destination in the Facebook app that lets you browse shops and view products available for purchase.
What information do shops see?
When you browse a shop on Facebook, we may share performance and traffic insights with the shop, but we don’t share information that personally identifies you, such as your name or email address, unless you give us permission to do so.
If you make a purchase on a shop using Facebook Pay on Facebook, the shop will receive your order, delivery and contact information.
Will my friends see things I buy on Shop?
Your purchases on Shop will not be shared with your friends or to your profile or News Feed.
How does Facebook decide which shops and products are suggested to me?
You may see shop and product suggestions on Shop based on your Facebook activity and interests. You may also see suggestions from Facebook-curated collections selected by our team of editors.
In order to show you products and shops that you may be interested in when browsing individual shops, Instagram Shop or Facebook Shop, we use algorithmic tools, which consist of multiple layers of machine learning models and rankings. For example, we use machine learning models to identify product trends that are popular across all of Instagram and Facebook, then rank those trends to make recommendations to you.
How does my activity impact data collection and the ads I see?
As with other parts of Facebook, your activity on Shop is used to personalize your experience and show you more relevant content, including ads. Your activity on Facebook apps may influence what you see on Shop, and your activity on Shop may influence what you see elsewhere on Facebook and Instagram.
If you make a purchase on Shop with Facebook Pay, we’ll collect information in order to help complete your purchase, such as the payment method, transaction date, billing, shipping and contact details. We will securely store and encrypt your payment card number, and the payment card numbers you provide will not be used to personalize your experience or inform the ads you see.
To learn more about the information Facebook collects and how it’s used, check out our Data Policy and About Facebook Ads.
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