What are the guidelines around creating a custom username or screen name on Facebook?

When you create a custom username for your Page or profile, keep in mind:
  • You can only have one username for your Page or profile, and you can't have a username that is already being used.
  • Usernames can only contain alphanumeric characters (A–Z, 0–9) and periods ("."). They can't contain generic terms or extensions (.com, .net).
  • Usernames must be at least 5 characters long.
  • Periods (".") and capitalization can't be used to differentiate usernames. For example, johnsmith55, John.Smith55 and john.smith.55 are all considered the same username.
  • Usernames shouldn't impersonate someone else.
  • Your username must adhere to the Facebook Terms.
Usernames for Pages
Keep in mind that you must be an admin to create or change the username for a Page.
You may not be able to immediately create a username for a new Page if you’ve recently created several new Pages. A Page’s username can also be removed because of inactivity.
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