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About Audience Network

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Last updated: Oct 15, 2020

About Audience Network


Are you a publisher or app developer? Learn more about Audience Network for publishers.

People spend a lot of their time on Facebook and Instagram. But they're also spending time on other apps. Audience Network allows you to extend your campaigns to reach more people using high-quality apps.

In a Facebook ad campaign study, conversion rates were 8x higher among people who saw ads across Facebook, Instagram and Audience Network than people who only saw the ads on Facebook.

Audience Network ads use the same targeting, auction, delivery and measurement systems as Facebook ads.

Supported objectives

Audience Network currently supports the following objectives:

  • Brand awareness (video only)
  • Reach (video only)
  • Traffic
  • Engagement (video only)
  • App installs
  • Video views (video only)
  • Conversions
  • Catalog sales

Supported ad formats

Audience Network supports image, video and carousel ads. Note that creative and placement eligibility varies across objectives.

Native ad

Banner ad

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Interstitial ad

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Rewarded video ad

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