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Business Help Center

Business Help Center
Ads About Social Issues, Elections or Politics
Get help, tips, and more...
Last updated: May 12, 2020

About Ads About Social Issues, Elections or Politics

We're constantly working to increase ad transparency and election integrity on Facebook and Instagram. Therefore, we've established measures to promote authenticity and legitimacy for anyone wishing to run ads about social issues, elections or politics.

Ads about social issues, elections or politics are:

  • Made by, on behalf of, or about a candidate for public office, a political figure, a political party or advocates for the outcome of an election to public office; or
  • About any election, referendum, or ballot initiative, including "go out and vote" or election campaigns; or
  • About social issues in any place where the ad is being placed; or
  • Regulated as political advertising.
Advertisers interested in placing these ads should complete the ad authorization process. The process is available for advertisers that reside in the targeted country. Documents for authorization must be issued by an advertiser’s local country or state and can’t be expired. In selected countries, a notarized form is also accepted.

These ads must have a disclaimer with the name and entity that paid for the ads. If an ad runs without a disclaimer, it’ll be paused, disapproved and added to the Ad Library, until the advertiser completes the authorization process. Requirements vary by country.

Ads targeting the US that portray voting or census participation as useless or meaningless and/or advise users not to vote or participate in a census aren't allowed.

Ads can be placed in most formats except dynamic ads and boosted continuous live video. Currently, these ads can't run on WhatsApp, Messenger and Audience Network.

All ads will be added to the Ad Library, even if the advertiser who created them hasn’t completed the ad authorization process.

Our measures are frequently reviewed and implemented. We suggest that you routinely check here for latest information.

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Ads About Social Issues, Elections or Politics